On the afternoon of April 6, the Department of International Economics and Trade of the School of Economics invited Stephan Sonneburg, Associate Professor of the Ecole Business School of Nancy, France, to bring an online report with the theme of "What characterizes a Creative Manager?" Aleksandra CZERSKA from the International Office of the Nancy Business School in France, Kang Yuyang, head of China, Professor Shen Qianling, head of the Department of International Economics and Trade, and Chinese and foreign students from the School of Economics participated in the live class.
Professor Stephan Sonneburg was connected in France through ROOM, and through real company cases, used vivid language to explain to students what co-creation is, how to manage co-creation, and what the role of creative manager is. In the classroom, Chinese and foreign students actively asked questions and shared their opinions. The atmosphere of interaction was very enthusiastic. Four students from Sichuan Agricultural University studying at the Nancy Higher Business School in France also shared their views online.
The online live class was highly praised by students. They all expressed that through the live class, not only can they learn more knowledge, but also feel a different classroom atmosphere. I hope that there will be more such interesting online courses in the future.
The presenter Stephan Sonneburg is an associate professor at the Ecole Business School in Nancy, France, specializing in branding, creativity and innovation management. In marketing and advertising activities, he has more than 20 years of professional academic experience and actual business experience. He graduated from Berlin University of the Arts with a Ph.D. and a master's degree in communication. He has published articles and works in "Creative Research Magazine", "Creativity and Innovation Management" and "Interactive Marketing Magazine". Mainly research brand co-creation, teamwork and creative training. He is an internationally certified trainer and senior design thinking trainer in Lego serious play.